“Fun, Fresh, Fierce.” That’s how Katy Perry described her new perfume, Purr by Katy Perry, to us.
Wearing an indigo Zac Posen dress, she showed off the perfume, with it’s cute cat shaped bottle at her big perfume launch in New York.
“I’m obviously a big fan of cats and I love their demeanor. They’re an endless source of love and they generate so much love and compassion, but I just love the characteristic of a cat, because it’s… you kind of have to earn their affection, which is kind of the logo I have put towards Purr.”
Katy’s scent includes peach nectar, green bamboo, freesia, Bulgarian rose, sandalwood and musk. She told us she was very hands on through the entire process of creating the perfume.
“The reason why I decided to do it was because I was looking into the perfume world and I saw the same thing with my music, there was a void. There’s still like a spot for someone like me with a sense of humor, a twist on things. I wanted it to be fun and cute because I’m such a sucker for all things fun and cute, so here she is!” she said, proudly showing off her perfume.
And Katy says the initial response has been fantastic! “I’ve been reading some of the reactions on Twitter and everybody thinks it’s adorable and a lot of the beauty blogs are really rooting for it because it’s different,” she said. “It’s different from than just another bottle of perfume that says ‘Desire!’ or something that’s so serious.”
And as for her number one fan, new husband Russell Brand? “He loves everything I do, and he loves the cat, so of course.”
Purr by Katy Perry is available exclusively at Nordstrom and www.nordstrom.com in November. Prices start at $45.
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