Kim Kardashian Models ‘Ultimate Nipple Bra’ In New SKIMS Ad: ‘You’ll Always Look Cold’

Kim Kardashian woke up and said free the nipple! On Friday, the 43-year-old launched SKIMS Ultimate Push-up Nipple Bra that promises “perfect fullness” with a “built-in, faux nipple for shock factor.” In the witty video, Kim wears the bra as she cosplays as a sexy scientist and talks about climate change. “The earth’s temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking. And I’m not a scientist, but I do believe everyone can use their skillset to do their part,” she said in the campaign video. “That’s why I’m introducing a brand-new bra with a built-in nipple. So no matter how hot it is, you’ll always look cold.” The Ultimate Push-up Nipple Bra launches on Oct.31. Ten percent its sales will be donated to 1% for the Planet, a global network of businesses and environmental organizations that is working to support the planet.