Caitlyn Jenner Partners With MAC Cosmetics

Caitlyn Jenner is partnering with MAC Cosmetics on a limited-edition lipstick she helped create to benefit the company’s effort to improve the lives of transgender people.

The rosy nude shade, Finally Free, will retail for $17. It will be available starting April 7 at Maccosmetics.com, with all proceeds going to the MAC AIDS Fund Transgender Initiative. The project will expand support for grants to organizations and programs working with trans people, the company said in a statement.

So how’d she come up with the name?

Finally Free! See how @MACcosmetics & I are helping the trans community: https://t.co/nYDZf8Xvj9 #MACCaitlynJenner pic.twitter.com/fKHEjeDP7g

— Caitlyn Jenner (@Caitlyn_Jenner) February 26, 2016

“I wanted a name that I use, and which represents the community,” Jenner said. “This is who I am: Finally Free.”